Phones

Nokia phone users will have an iPod-like service soon.

Although the U.S. market has proven to be more conservative, Naked cofounder John Harlow, who splits his time between New York and London, says that the end result is inevitably the same. “Sometimes companies here just need a little convincing,” he says, “but they wouldn’t have hired us in the first place if they didn’t want a unique slant.” For example, in November, Naked joined forces with David Bowie to develop a new Web-based music venture from Nokia called Music Recommenders. Forty independent music stores from around the world will create custom-music selections for downloading direct to Nokia phones. “With a program like iTunes, you have no guidance, no one to talk to about the kind of music you’re interested in,” Harlow says. “This is more real, more personal. It’s full-service entertainment.”

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