Phones

The Motorola RAZR as an example of great innovation.

I’m reading Dealing with Darwin; How Great Companies Innovate at Every Phase of their Evolution. My biggest take away so far is that incremental innovation doesn’t pass muster. But that’s exactly the kind of innovation our industry has prided itself in so far — the nice protect the status quo kind of innovation. You have to go bold or go home; creating a breakaway product with a clear value proposition that cannot be beat. The IPOD and Motorola Razor are the latest example. The last time anyone in the newspaper industry did this was with the launch of USATODAY.

Related Products: Visit our store

Read more from this blogger: Newspapers: The great un-innovators