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May 29, 2005

Vonage Scary Big Spending Ways

If you've got it, flaunt it. Vonage is plowing through it's $200M financing to buy market share:

This just in - Vonage is spending $21.829 million a month on Internet advertising alone, making it the second biggest money spender online. If you look at the number of customers they are adding - 15,000 a week or 60,000 a month, that makes it about $363 per customer in acquisition costs. Never mind that they are advertising like crazy on television and in the print media. If those figures are taken into account, then we could see final customer acquisition cost of around $400.

 

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Vonage Scary Big Spending Ways

Posted on May 29, 2005 05:28 PM by vonage431.
Filed in Phones under vonage.
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