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May 17, 2005
Pollsters Left Out in Cell Phone World
Pollsters and telemarketers have to adapt in the new cell phone world.
The rapid growth in cell-phone only households is pressuring public opinion researchers to adapt their surveying methods, which are based heavily on telephone interviews of people with traditional landline phones.
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Posted on May 17, 2005 07:28 AM by land p395.
Filed in Phones under landline phones.
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